코리아헤럴드 4월 13일자에, 기업 트위터 운영에 대한 소셜 링크의 의견이 담겼습니다. 관련 기사의 주요 내용만 발췌하여 공유함다!

기사 본문 내용 중

Samsung’s Twitter account came under the spotlight when the company announced former chairman Lee Kun-hee’s return to the helm of Samsung Electronics on the social networking site.

“I think it was a very strategic event,” said Lee Joong-dae, chief consultant at Social Link. It shows Korea‘s biggest conglomerate acknowledging the importance of social media in building consumer trust, the expert said.

“The twittering of Korea’s biggest conglomerate ripples through the industry, leading to a surge in interest in Twitter among large business groups.”

More and more consumers are interacting with each other through Twitter, Facebook and other social media, he added, with established media such as TV and newspapers waning in influence.

The popularity of social networking services has been further fueled by the rollout of the iPhone and other smartphones.

“Just a few months ago, twittering was not active in Korea. There was not much corporate interest in Twitter either. But following the iPhone launch late November, Twitter has grown in influence,” Kim of LG Economic Research Institute, said.

It is estimated that Twitter has attracted 400,000 to 500,000 Korean users, while its local rival Me2day, which is run by NHN, has more than 1 million subscribers.

While most Twitter users are males in their 30s or 40s who are keen on information technology, Me2Day users are mostly teenagers or 20-somethings who are interested in entertainment, Lee said.

Around 160 to 170 Korean companies have Twitter accounts, Lee said. Most of them created Twitter accounts “out of curiosity” and only a fraction of them — mostly large IT companies — are active users, he said

Although local companies are joining the Twitter fray, twittering is a challenging endeavor as it requires a continuous communications process, Lee said.

기사 링크: Korean companies finally utilize Twitter 코리아헤럴드 [] 2010.04.13